Salary Range: $116,135 - 185,815
Location: Wallingford, Connecticut

About Us
The Connecticut Lottery Corporation (CLC) is a quasi-public agency of the State of Connecticut, driven by a mission to provide responsible gaming entertainment while returning revenue to support vital state programs. With nearly 140 dedicated employees and more than 2,800 retail partners statewide, we generate over $1.7 billion in annual sales and proudly contributed $387 million to the state’s General Fund last year.

The Opportunity
Under the direction of the Chief Operating Officer, the Director of Sales provides executive leadership, strategic direction, and management of all Lottery sales activities consistent with the revenue-raising mission of the Connecticut Lottery Corporation. This role oversees the development and implementation of comprehensive sales strategies, programs, and policies to maximize sales performance, profitability, and retailer engagement statewide.

Leading a diverse team responsible for field and inside sales, retailer management, and support functions, this position collaborates closely with the Marketing, Finance, IT, and Operations divisions to align business objectives and ensure the effective execution of corporate strategies.

This role requires regular, on-site presence at our Wallingford, CT office. Candidates must be able to work on-site during regular business hours.

PRIMARY DUTIES AND RESPONSIBILITIES

Strategic Leadership & Planning

• Develops, implements, and manages strategic sales plans and objectives aligned with the Lottery’s corporate mission and goals.
• Advises the COO and President/CEO on all sales activities, trends, and performance outcomes.
• Participates in corporate strategic planning, annual budgeting, and forecasting processes, including the establishment of annual sales projections.
• Designs and implements retailer and consumer incentive programs, promotions, and product placement strategies to maximize sales and profitability.
• Monitors and evaluates market trends, competitive activity, and emerging technologies to ensure continued growth and competitiveness.
• Establishes short- and long-term training goals and plans for sales team.

Operational Management & Execution

• Leads, motivates, and directs the activities of the Lottery’s sales force—including field representatives, inside sales, corporate accounts, and retailer support teams—to achieve established goals and service excellence.
• Ensures appropriate staffing, resource allocation, and training for all sales personnel to optimize performance and ensure compliance with policies, statutory requirements, and responsible gaming standards.
• Oversees management of the statewide retailer network, including recruitment, onboarding, store merchandising execution, relationship management, and retention of over 2,800 retailers.
• Manages consumer inquiries and complaints related to retailer operations, ensuring timely and appropriate resolution.
• Directs the preparation of analytical sales reports, performance reviews, and retailer communications to evaluate and guide performance.

Collaboration, Communication & External Relations

• Collaborates with the Marketing Division to align product launches, advertising campaigns, and promotions with sales strategies and objectives.
• Works with the Finance Division on revenue collection, budget monitoring, and financial reporting related to sales performance.
• Represents the Corporation at board committee meetings, public events, and industry conferences to advocate for responsible play and promote CLC’s programs.
• Establishes and maintains relationships with key retailers, vendors, regulatory bodies, and other state lotteries to advance corporate initiatives and share best practices.

Administrative Oversight & Governance

• Oversees and manages the Sales Division budget, including staff, operations, and capital expenditures.
• Develops departmental policies, procedures, and performance standards to ensure efficient, compliant, and transparent operations.
• Verifies all sales team employees are held accountable and recognized for their execution to performance standards.
• Participates in the development and evaluation of incentive compensation programs for sales employees.
• Ensures compliance with all statutory, regulatory, and internal control requirements governing sales operations.
• Participates in corporate Responsible Gambling initiatives and ensures staff training supports CLC’s responsible gaming mission.

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrated success in leading large-scale sales operations, preferably within the lottery, gaming, or consumer packaged goods industries.
• Strong strategic planning and business development skills, with the ability to identify and capitalize on new business opportunities.
• Proven leadership and people management experience, including motivating diverse teams and fostering a culture of performance, accountability, and integrity.
• Superior decision-making, analytical, and problem-solving skills.
• Excellent written and oral communication, presentation, and interpersonal abilities.
• Experience with contract negotiation and vendor management.
• Commitment to responsible gaming principles and public transparency.

EDUCATION AND EXPERIENCE

• Bachelor’s degree, or comparable work experience, in Business Administration, Marketing, or a related field required.
• MBA or other advanced degree preferred.
• Minimum of eight (8) years of progressive sales leadership experience, including at least three (3) years in a management role.
• Experience in the lottery, gaming, or retail/consumer products industries strongly preferred.

WORKING CONDITIONS

• Primarily office-based work environment, with regular statewide travel to visit retailers, observe sales representatives, or participate in special events.
• Occasional evening or weekend work may be required for events or deadlines.
• Occasional out-of-state travel required to attend industry conferences and professional development training.
• Must be able to sit for extended periods and work at a computer.
• Must demonstrate professionalism and maintain cooperative working relationships with employees, retailers, vendors, and external stakeholders.

(This is not intended to be an all-inclusive list of duties or accountabilities. The incumbent may be assigned additional responsibilities necessary for the effective operation of the Connecticut Lottery Corporation)

All management positions with the Connecticut Lottery Corporation are at-will.

Why Join Us?

At CLC, we’re more than just games—we’re a mission-driven organization that contributes millions annually to the State of Connecticut. In this role, you’ll have the opportunity to lead and grow a talented team, work in a fast-paced environment and collaborate across departments to deliver impactful results. You will also be a part of CLC’s mission of delivering fun, responsible entertainment that generates hundreds of millions annually for state programs and services that benefit the people of Connecticut.

How to Apply
Interested candidates should submit an application, cover letter, and resume via our career page at www.ctlottery.org by December 31, 2025 (close of business) to be considered.

Note: Offers of employment are subject to successful licensing and compliance with applicable policies.

Equal Opportunity Employer

The Connecticut Lottery Corporation is an Affirmative Action/Equal Opportunity Employer and is committed to maintaining a workplace free from unlawful discrimination or harassment. We comply with all federal, state, and local employment laws.