Salary Range: $133,560 - $213,685 annual

Are you a strategic, innovative marketing leader ready to shape the future of one of the most recognized brands in Connecticut—while making a real difference in your community? The Connecticut Lottery Corporation (CLC) is seeking a Senior Director of Marketing to lead our marketing, product management, advertising, and iLottery operations. This is a high-impact role that drives revenue growth, player engagement, and brand strength, while also supporting CLC’s mission of delivering fun, responsible entertainment that generates hundreds of millions annually for state programs and services that benefit the people of Connecticut.

This role requires regular, on-site presence at our Wallingford, CT office. Candidates must be able to work on-site during regular business hours.

About Us
The CLC is a quasi-public agency of the State of Connecticut, driven by a mission to provide responsible gaming entertainment while returning revenue to support vital state programs. With nearly 140 dedicated employees and more than 2,800 retail partners statewide, we generate over $1.7 billion in annual sales and proudly contributed $387 million to the state’s General Fund last year.

About the Role

Reporting to the Chief Operating Officer (COO), the Senior Director of Marketing will:

• Lead the vision, strategy, and execution of all marketing initiatives across traditional, digital, and iLottery channels.
• Oversee product development and management for instant and online lottery games, from design to launch.
• Drive consumer engagement through innovative advertising, promotions, and retailer marketing initiatives.
• Champion digital transformation, including CRM, social media, web, mobile, and player engagement strategies.
• Build strong ROI for sponsorships and community partnerships that reflect the Lottery’s values.
• Serve as a trusted advisor to the COO, President/CEO, and Board of Directors, providing insights into market trends and player behavior.
• Lead and inspire a dynamic team of marketing, product, and advertising professionals.

What You’ll Do

In this role, you will:

• Set annual goals and budgets that align with the Lottery’s strategic revenue objectives.
• Oversee creative campaigns, POS design, and advertising investments to maximize impact.
• Direct digital and iLottery initiatives, ensuring seamless player experiences and compliance.
• Analyze research and consumer data to identify trends, optimize campaigns, and innovate across product lines.
• Represent CLC at industry events and build valuable relationships that keep us at the forefront of the lottery and gaming industry.

What We’re Looking For

The ideal candidate is a strategic thinker with proven leadership in consumer product marketing who thrives in a fast-paced, regulated environment.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 10+ years of progressive marketing leadership experience, including 5+ in senior-level roles.
• Track record of success in consumer products—ideally in gaming, lottery, entertainment, or high-volume consumer goods.
• Strong expertise in product management, digital marketing, and e-commerce/iLottery.
• Exceptional communication, collaboration, and leadership skills.
• Experience managing vendors, contracts, sponsorships, and event marketing with measurable ROI.

Key Competencies:

• Strategic and innovative thinker
• Data-driven and results-oriented
• Collaborative leadership style
• Strong decision-making and problem-solving ability
• Skilled at navigating diverse stakeholders and complex priorities

Why Join Us?

At CLC, we’re more than just games—we’re a mission-driven organization that contributes millions annually to the State of Connecticut. As Senior Director of Marketing, you’ll have the opportunity to lead a talented team, shape the future of lottery entertainment, and make an impact that reaches every corner of our state.

How to Apply
Interested candidates should submit an application, cover letter, and resume via our career page at www.ctlottery.org by November 5, 2025 (close of business) to be considered.

Note: Offers of employment are subject to successful licensing and compliance with applicable policies.